ETOPS AND GOOGLE CLOUD PRESENT: ETOPS DAY
Limitless
An afternoon with people who perform at the extremes of human ability, and the practical lessons their experience offers to leaders in wealth and asset management.
Wednesday 9 September 2026 Google, Zurich 14:30-20:30
This isn't just another sales event.
It's an afternoon built around one question: what does it take to perform when everything is on the line? We've invited people who answer that for a living, at altitude, in the deep, at the limits of what a body and mind can do. They'll share their journeys and what it means to truly go beyond one's limits. Then we'll briefly turn that lens on our own world: where wealth, technology, and the pressure of managing other people's fortunes are heading next. And we'll close with the part that matters most, the room itself, over drinks and food.
Two athletes, breaking records and going to the limit.
Performing at the extremes and what we can learn from that in our own industries:
Composure when it counts
Preparation over instinct
Managing energy for the long haul
Absolute trust in the team
Reading the conditions
Clear decisions through volatility
Governance, process and compliance
Performance that lasts, without burnout
The client relationships you're built on
Data and technology that sharpen the call
Meet the people behind the extraordinary.

Heidi Walter trains police divers in breath-hold diving, resilience and decision-making under pressure. Just three years after discovering competitive freediving, she went from complete beginner to representing Switzerland at the World Championships. Today, she explores what the underwater world can teach us about focus, courage and human potential.

Nick Hollis has climbed the highest mountain on every continent, skied solo to the South Pole and rowed 5,000 km alone across the Atlantic. Now one expedition away from completing the world-first 721 Challenge, he turns lessons from extreme environments into insights on leadership, resilience and high performance under pressure.
A room of Etops allies.
We're bringing the people shaping wealth and asset management together for an afternoon. Founders and independent leaders, the people redefining how the industry invests, and the institutions they work alongside.
The People
Founders, partners and senior leaders, alongside the teams who run the operation.
The Firms
Independent managers, wealth & asset managers, family offices and banks.
The Region
From across the DACH region and beyond, here at Google Zurich.
Thank you to our sponsor.
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Where the conversation gets limitless.
We'll wind down the day over drinks, food and good conversation, in one room, into the evening. The talks end, but the ideas about going further don't.